Brand identity built to give a classic company a modern image while emphasizing play and simplicity.

 
 Sony Square NYC

Sony Square NYC

 Original Mark

Original Mark

 New Mark

New Mark

 Billboard

Billboard

 The playful colors and shapes are the foundation for a visual system.

The playful colors and shapes are the foundation for a visual system.

 CES Conference

CES Conference

 Stationary

Stationary

 Black and White Stationary

Black and White Stationary

 Sony A9

Sony A9

sony camera.jpg